You just need a handful of really great ones. Try to maximize response and conversion rates. Gain deep market insights that you can then leverage to make more sales and close better deals. You can probably tell from my answer that I personally prefer the highest quality, lowest quantity approach. But I encourage you to experiment for yourself. In addition to that, the most valuable source of high-quality leads you have is your current customer base.
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Weekly Sales Newsletter. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. I recently published a book, Lead Generation for Dummies , that discusses everything you have ever wanted to know about lead generation.
This book is a great resource for marketers of all levels—from lead generation beginners to the more advanced. Guerrilla marketing is a strategy that uses unconventional methods, often at a low cost, to get your message across.
This could be as simple as putting stickers or posters up around your neighborhood, or it could be something more involved, like organizing a flash mob. In my experience, guerrilla marketing techniques work particularly well around an event. Outside of the conference, they gave attendees a chance to win a trip to Hawaii by putting on a SugarCRM t-shirt, taking a selfie photo, and tweeting the picture out with the hashtags DF13 and SugarSelfie.
Because guerrilla marketing is disruptive, this campaign generated a ton of discussion amongst attendees and journalist alike.
Influencer marketing is similar to relationship marketing. Every industry has a set of people who are deemed influential—maybe they are the CEO of a leading company, an author, a blogger, or a speaker.
Lead Generation For Dummies (For Dummies Series) Paperback – March 31, It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead. When you're getting started with lead generation, you should familiarize yourself with a variety of basic terms. Here is a glossary of some basic lead generation.
Create a list of at least 10 people sometimes there can be hundreds you would love to have on your side. Then create relationships and network with those people. Swap blogs, links, and invite them to speak on webinars and at events. Influencer marketing can also include engaging with customers who are influential and advocates of your brand.
Marketo has a robust influencer marketing program; we work hard to create relationships with experts in our industry and our customer champions. Marketo uses memes in social campaigns to generate additional engagement. What is a meme?
Simply put, an internet meme is an idea that spreads virally online. Memes are often funny, include a simple statement or popular phrase, and can take the form of a video, photo, image, microsite, or hashtag. At Marketo, we use memes in the form of photographs with funny phrases or quotes. You can be super creative with memes. Using a pop culture icon and creating related copy often results in a ton of engagement on Facebook and Twitter. We also use a lot of custom images on social channels to promote content assets, events, and special offers. Visual content draws the attention of your social media followers, enticing them to click on your CTA.
Take a look at a recent custom image we created for Facebook to promote an event-related infographic:. A technique I love to use is newsjacking.
Basically, newsjacking is taking a popular current event and creating a marketing campaign, blog, or content asset that speaks directly to that event or trend. Consider using a television show or movie as inspiration for your next infographic. A lot of people were talking about the show on social channels, so we took that as an opportunity to join a relevant conversation.